The following are some helpful facts we have discovered while analyzing ‘search patterns’ and ‘user behavior’. The following should be considered when creating your internet marketing campaign.

• A new study from NPD Group has found that 55% of online purchases are made on sites found through search engine listings, while a mere 9% are on sites found via banner ads. (Source: Nua.com)

• Search engines drive as much as 80% of a site's traffic. (Source: PowerHomeBiz.com)

• 95% of Internet users begin their web search at a major search engine. (Source: jumpinternetmarketing.com )

• Online advertisers have a significantly higher level of satisfaction with search listings than with any other online advertising method. (Source: jumpinternetmarketing.com)

• 69 million Americans go online each day which represents 54% of the Americans with Internet access. (Source: pewinternet.org)

• 91% of all online sessions involve the use of at least one keyword search. (Source: peakpositions.com)

• Over 84% of all first time site visitors were delivered to the site by a search engine. (Source: peakpositions.com)

• "The Internet is at times more effective than some of the traditional advertising approaches"(The Globe And Mail)

• Over 4 billion searches are conducted on a monthly basis on the “Big Three” (Google, Yahoo!, MSN). Over 95% of all searches are conducted on the first page of the search results.

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